|
The market for Internet dial-up services is growing at 10% per month. In the US and Canada one in three people has direct access to the Internet. Many more have accounts with on-line services such as America On Line. Based on the competitive studies we have done only one in five people have direct Internet access in our area. This represents a tremendous opportunity to provide a service in a market that will grow very rapidly to catch up to the national averages.
This plan is based on operating from a single Point Of Presence located in near our office. The population of adults in the immediate local calling area is 34,000. Based on the national percentages there is a potential market of 10,000 dial-up Internet subscribers. The competitive analysis we have done shows that there are only 2,450 subscribers currently in our market. Our prediction of 2,000 subscribers in the second year of operation represents a 20% market share but only 5.9% share of the potential market.
Reprinted with permission by - Richard Stiennon May 16, 1996
Threat Chaos Blog
| 
